NIKE UNVEILS THE NIKE CLOT AIR FORCE 1
THE 13TH CREATION FOR THE 1WORLD AF1 PROJECT
To welcome the Chinese Lunar New Year, Nike has teamed up with Clot to launch the lucky-red inspired Nike Clot Air Force 1, the auspicious addition to the Nike 1World AF1 Project that features a total of 18 influential style leaders in sports, music, art and design.
The Nike Clot Air Force 1 pays tribute to the themes of luck, happiness and prosperity — as represented by the color red — which prevail during traditional Chinese Lunar New Year celebrations. Special features of the Nike Clot Air Force 1 include:
· an upper-shoe made from red Clot Royale Deluxe Silk, the most recognizable Chinese-made textile, with embroidered trademark Clot graphics inspired by thousand-year-old Chinese prints;
· the red upper-shoe top layer can actually be peeled, burned or torn off to reveal a bottom layer made from dark brown leather. Clot’s trademark Chinese-print graphics, as embroidered onto the silk upper layer, are lasered onto this durable leather layer;
· a sockliner inspired by traditional green-and-white paper;
· contrasting black colorway, with a matte-black leather details and black shoelaces.
The highlight peel-off double-layer design feature was created to inspire people to seek beyond the superficial, to search for what lies within. The Clot design team explains: “We need to remember to never judge simply by what you see.”
The Nike Clot Air Force 1 comes in a special “Chinese Candy Box” packaging set. Traditionally, Lunar New Year celebrations include offering sweets and other edible treats from a red lacquer box to ensure a “sweet” year. Honoring this custom, the Nike Clot Air Force 1 packaging is a hexagonal red box with a partitioned tray layer, to hold shoe accessories, and matching lid. The box’s exterior is adorned with Clot graphics in black.
Nike’s 1World AF1 Project is a partnership project between Nike Sportswear and 18 influential style makers from around the world. Each illustrious participant was invited to design his own Air Force 1, showcasing their trademark style and individuality. Since June 2008, the 18 shoes have been — and still will be — selectively released in limited numbers, available only in the city where the guest designer is from. The 1World AF1s released so far have been designed by Rasheed Wallace (Philadelphia), Pedro Winter (Paris), Gore Texer (Tokyo), Kaws (New York), Questlove (Philadelphia), Daisuke Matsuzaka (Tokyo), Ladainian Tomlinson (San Diego), Hajime Tachibana (Tokyo), Krink (New York) and Michael Lau (Hong Kong).
For more information, please go to: http://www.nike.com/af1/index.jhtml#l=1world.
The Nike Clot Air Force 1 will be available on January 16, 2009, for a suggested retail price of HK$2,800 (Hong Kong) or RMB2,800 (China), exclusively from JUICE (2/F A, 53 Paterson Street, Causeway Bay, Hong Kong; +852-2881-0173) or ACU (Shop 15, 139 Changle Road, Shanghai, China; +86-21-3308-0888).
Via Kevin Poon Blog (Clot Inc)
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