There are several versions in a few colors (about six colors actually). The highest end are rose gold plated with galuchat straps. All have full pave synthetic diamonds on the dials. The quartz movement turns the stones into an LED screen. The cases have the iconic shape of Hello Kitty and are mainly in steel, with some plastic (or perhaps ceramic). Given the nature of the LED screen, you likely need to press a button for the time to appear. There are also a few other things that can appear like messages and shapes. The watches are actually quite tasteful and nice in a high-end Hello Kitty kind of way. Price is about $620 - $800.
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.
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