f you live in Texas and want a special popular tag, mark down September 22 on your calendar. That's when Texas Department of Motor Vehicles , in cooperation with a private company will be auctioning off 30 highly desirable seven-letter combinations at Cowboys Stadium. Up for bid will be tags including cowboys, ferrari, rangers, ftworth and porsche. Winners will get the rights to the plates for 25 years with an option to renew and can resell the plate if they want to. The revenue from the sale will be shared between the state and MyPlates.com, the company that holds the contract to sell Texas' personalized plates. Other states have raised millions through similar plate auctions.
My Plates sells new specialty license plates in the state of Texas. A variety of specialized backgrounds and messages are available independent of this auction. The most expensive are the luxury series which has a choice of 18 background designs and a message of up to six letters/numbers. A ten-year license plate in the luxury series costs $595.
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