“The assessment made that SM’s “success” is because of SNSD is very dominant. Many experts say that SM’s “SNSD-daebak” has almost launched a new market on its own. Entertainment companies usually rely on their “army of oppas” on their buying power. However, after SNSD entered the market, they are now able to sell with buying power from the “army of uncles” and “army of dads”.
One person working in the music business says, “Unlike teenager fans, the dad and uncle fans’ buying powers are very strong. Although they branched out into a new market, it looks very promising.”
The “Power of SNSD” is even reflected in SM’s stock values. When SNSD debuted in August 2007, SM’s stocks were worth around 3000won (~$2~$3 USD) and because of a crisis, it plunged to 865won (~$0.69 USD) on October 27th, 2008.
However, after “Tell Me Your Wish” and “Gee” made big hits, SM’s stocks also started soaring. Currently, as of May 28th, SM’s stocks are worth 10,800won (~$8.63 USD). SM has succeeded in raising their stocks to about 10 times as much as its lowest record.”
[Economy Korea]
Source.
their debut:
Read also:
Pre-Debut Pictures
Candid Shots
More SNSD During Your Wait for Their Debut
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