Watch Your Back, Bieber: The Boy Band Is Making a Comeback
Big Bang in particular stands to gain success in the U.S.—even shooting their latest video for the inanely catchy single “Bad Boy” in Brooklyn. The hysteria they induce overseas is frankly hard to conceive, as they’re more than just household names. They’ve conquered Japan, plan to work with producer Swizz Beatz and Chris Brown, and won an MTV European Music Award in 2011, beating Britney Spears for Best Worldwide Act. In fact, Swizz Beatz has cut a production deal with South Korea’s ON-Media, and told The Fader that he hopes to “migrate the cultures.” “My goal is to have music speak as the international language it is.”
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