SNSD’s YoonA was recently chosen to become the model for a new Eco-handkerchief campaign.
This Eco-handkerchief campaign was part of Innisfree’s 10th anniversary celebrations, and it seeks to pass on the message of reducing the use of paper tissues, and asks people to use handkerchiefs instead to save the earth. With YoonA being the main model for Innisfree, and a widely recognized celebrity in Korea, there was no better person than her to promote this.
Through a series of promotional photos, YoonA demonstrated the use of the campaign’s handkerchiefs in 10 different scenes that would happen in daily life to everyone. For example, you can use a handkerchief after you wash your hands, wrapping a handkerchief around your drink, using it to wrap your gift, and as a fashion accessory in place of a paper-related material.
YoonA expressed, “With this little action of using handkerchiefs in place of paper, we can save the environment and cut down on the number of trees being felled. I hope that by me actively participating in this campaign, I can help to get more people to join in and save the earth.”
An Eco-handerchief exhibition will be held from 28 – 29th of August where 16 different handkerchief designs will be on display, and they have been designed by YoonA herself together along with four other designers. A handkerchief will be presented to those who visit this exhibition. There will also be a sale for these handkerchiefs in Innisfree stores, and online in limited quantities from September onwards.
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