Z-Shock Watches Prove Luxury Can Sometimes Ruin A Good Thing

Z-Shock modifies Casio G-Shock watches with precious metal cases (silver, gold, and platinum) that are studded with diamonds, other precious gems, or cubic zirconium (depending on what you want to spend of course). The above watches are from the Z-Shock "Presidential Collection," including "the President" and "the Vice President." You'll notice for the most part, the watches are still the basic utilitarian Casio G-Shock models we are all familiar with. However, the plastic cases are removed and replaced with precious gem-studded metals. The large backlight button, pushers, and resin straps are all "stock."

The pleasure of owning your own Z-Shock customized Casio will run you about $2,800 and up. Opt for gold or platinum and real diamonds, and your bargain yard duty watch easily pushes $10,000 and beyond. Either this watch is gold making Casio look bad, or Casio making gold look bad.